Dr. Sam R. Moore (PhD, CSCS*D, USAW) is an Assistant Professor of Sport Data Analytics and Director of the ATHENA Lab at the University of Oklahoma. Dr. Moore was a dual sport athlete (volleyball, track & field) while completing her undergraduate and master’s degrees in Exercise Science and Human Biology. She completed her doctoral training at the University of North Carolina at Chapel Hill, receiving her PhD in Human Movement Science in May of 2025. Prior to Carolina, she was with the NC State Wolfpack as the Director of Sport Science and Assistant Strength & Conditioning Coach; the first woman to hold this role in the NCAA.